With the addition of VR technology, processes are simplified, and the client and project team can collaborate efficiently, interact with the structure, avoid costly design issues, and make amendments, all while gaining a consistent and vivid vision of the final product.
As we reflect on beautiful outcomes and what they mean to Rockford, we know this work doesn’t happen alone. Considering spaces, delivery methods, and working alongside community partners makes the difference and enhances both cities and skylines.
While we continue to build environments that support these technology-rich, flexible and adaptable programs, we also must be a part of the conversation and the education process. Mentoring our next generation of tradespeople is critical.
Nothing is more important to the Rockford family than getting our crews home to their families. Our approach to project site management is rooted in safety, security, and simplicity. This commitment is more than just hard hats, boots, and safety glasses; it’s the responsibility of every team member, from onsite crews to office team members.
Rockford respects and values the characteristics, talents, and perspectives that make us unique. We believe that by bringing diverse individuals together, we can effectively collaborate, innovate, and solve problems.
At Rockford, we take many precautions to prepare for the safest possible outcome. But our team can’t do this work alone; we need your help. I encourage you to reflect on how thankful you are for your own safety and wellbeing, and know that it is always important to put safety, health, and wellness at the forefronts of our minds.
Rachel Scott, Director of Development Services for Rockford’s Real Estate Development team says, “Rockford has a civic focus and a genuine interest in bettering its environment, and the fact that they stand for quality. I wanted to join a company that was best at what it does. Because I always try to learn from the best.”
This summer, we intentionally set aside time to reflect on our values. But if there’s one thing we learned, it’s that living out our values is not, and should not be, a one-time thing — it should be embedded into our culture and at the forefront of all we say and do.
Realizing that the construction industry has lagged behind other industries in attracting females to the workforce, Rockford has worked hard to successfully recruit and retain a great number of female team members including project coordinators, project managers, superintendents, and executive team leaders. Over the next few months, we’ll share thoughts and stories from some of our own female team members as we explore what it’s like to be a woman thriving in the construction industry. Today we start with insights from Rockford’s CFO, Julie Towner.
To our clients — and sometimes even ourselves — “Beautiful Outcomes” might conjure up images of the final project. But they are so much more than that. They are the result of smart, safe, and collaborative efforts. Whether you’re helping a trade contractor or client, a tenant or internal team member, we believe that beautiful outcomes happen every day.
Providing built-in value means that we proactively anticipate needs before they’re needed, and problems before they’re a problem. It means leveraging lessons learned into new solutions. It’s about stepping out of our comfort zones to tackle new problems and create new possibilities — to make things better, safer, and more sustainable. This month, we asked our team to think of ways they can create built-in value, and then act on them.
As business thought leaders, we inspire change and drive innovation. We push forward groundbreaking ideas to make contributions that change the creativity, productivity, and functionality of built spaces. Being business thought leaders means we’re not just builders and doers – we’re solutionists.
In all that we do, we strive to be business thought leaders, provide built-in value, deliver beautiful outcomes, and create places with soul. These cornerstones represent the tradition of Rockford, the service attitude we embody, the experiences we create for our clients, and the benefits we give back to the community. They are our values and our commitment to our clients and each other.