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Case Study
Case Study
Case Study

Goldfish Swim School

Happy children and happy parents equal a happy franchise owner.

Rockford built Grand Rapids' first Goldfish Swim School in 2012. The state-of-the-art aquatic facility is dedicated entirely to indoor swim classes and programs for children 4 months and up. The 9,300 sq. ft. facility features a 58,500 gallon pool, heated consistently to 90 degrees and filtered with a state-of-the-art purification system. The school is meant to feel like summer year-round, with a tropical décor, snack bar, pro-shop, activities area for birthday parties, and an air-conditioned viewing gallery for parents to watch the lessons.


Ann Zimmer

Project Executive of Hospitality